Consumer Behavior Research Paper Example | Topics and Well Written Essays - 750 words - 1

Consumer Behavior - Research Paper role modelIt was primarily responsible for introducing smartphones to the public. This product made consumers realise that they could browse the web, communicate and do several otherwise things on their fluent phones. It was after the orchard apple tree iPhone that the mobile app market rose to its current status. Apple was not the engineer or pioneer of mobile applications or smart phones however, they were responsible for introducing it to the mass market. Through their luxe presentation, gracious store atmosphere, and sound planned innovations, the company has garnered a loyal following from electronic and mobile enthusiasts alike (Sass 2).Every time Apple launches a refreshful version of the IPhone, hoards of consumers will be time lag in line at any of their stores for the purchase of its products. Sometimes, buyers whitethorn camp outside their branches overnight. The organisation may get pre-orders for about 2 million iphones within th e first hour of release. For the past five years, the alike hype has been created around Apples products, and it looks like this trend will continue in the foreseeable future.As explained earlier, clanning is a phenomenon that takes place among consumers who share similar values and interests. Part of the reason why Apple products create a lot of excitement is the fact that they bring together persons with similar interests. When one consumer was asked why they would wait for hours in line in order to buy an iPhone, the person replied that it is an opportunity to meet multitude who have the same passion.The company has a community of enthusiasts who simply enjoy being part of something new and exciting. They thrive in the anticipation and suspense created around a new product launch. Apple is well aware of this consumer behaviour, thus explaining why it always creates a lot of secrecy around its launches (Vuong 6). The organisation neer tells buyers how many phones it has stocked in order to create suspense.