Target Audience

Define your position earreach. What atomic number 18 some characteristics associated with your target audience? One of the main drivers of Anheuser-Buschs success e reallywhere the past one hundred fifty years has been its ingenuity and innovation in advertising and marketing. As generation changed, Anheuser-Busch always has created new ways to connect beer drinkers with its products ( trade and Advertising, 2011). With the merge between Anheuser-Busch and Grupo Modelo we privation to appeal to a broader range of people. Combined we hope to be the turn one beer company in the world.Our goal is to appeal to the energetic unripened crowd and the business savvy older crowd. In the U. S. , beer is gener tout ensembley marketed to enceinte males. It is also closely associated with sporting events in which men represent over 80% of total US beer sales. Here at Anheuser-Busch and Grupo Modelo we do not want to alienate our broader consumer base. We will be sure to capitalize on th e consumers that each company can bring individually but institutionalise our main focus on obtaining new consumers. Right now our target audience would consist of men and women between the ages 21 to 44 that be all over America and Spanish countries.Although our range is quite braggy there be separate target audiences with contrastive characteristics for diverse beers. We be glad that we can target different ages and types of people through different beers. We go through it is important that we have a different types of beers for any palette. Our consumers are the ones that keep us alive and we make sure we conduct all our market research to give them what they want. The characteristics of our audience are very different for each beer. Budweiser is a very general beer amongst males between the ages 21-34.Young adult males that are die hard sports fans are the largest population of beer drinkers. Budweiser serves their needs by providing them with tallness quality beer the y enjoy as well up as providing products such as apparel that intertwines with their sports team / person they enjoy (Quincy, S. , 2010). Corona is a very popular beer amongst males ages 21-35, and more now then ever before, females are fitting avid beer drinkers with the likings of Corona Lime. They are confident, fun people who dont take life too seriously. They are past needing their buddies approval of the beer they drink.They accept that the mainstream beers everyone else is drinking dont match the person they areor the person they want to be. Theyre open to change. They want a beer that reflects their personality. And they take account what Corona offers an escape from the ordinary (Corona otiose Miles Away From Ordinary. , 2006). Stella Artois is another popular beer, but it is popular amongst the older crowd. The consumer age range for this beer is 25-44. Beer drinkers age 25-34 are eighty-one percent more likely to drink Stella than other consumers in the communicate population.Those between the ages 35-44 were eighteen percent more likely than the projected population to drink Stella Artois. Education seems to be a large component part in the Stella consumer. Data shows that the higher education a person has, the more likely they are to drink Stella. The typical Stella consumer is most often well educated with at least a college degree, if not a know Degree or higher. This audience consists of professionals such as doctors, lawyers, bankers, etc. (Ali, A. , & Smith, K. (2011). charitable to so many different types of people is one aspect that we feel will make us successful in the long run.References Marketing and Advertising. (2011). Retrieved July 15, 2012, from http//anheuser-busch. com/s/ index. php/our-heritage/history/marketing-and-advertising/ Quincy, S. (2010). Budweiser A Marketing Analysis. Retrieved from http//www. rantrave. com/Rave/ Budweiser-A-Marketing-Analysis. aspx Corona Extra Miles Away From Ordinary. (2006). Retrieved 201 2, from http//s3. amazonaws. com/ effie_assets/2006/367/2006_367_pdf_1. pdf Ali, A. , & Smith, K. (2011). Stella Artois Campaign Powerpoint slides. Retrieved July 15, 2012, from http//www. slideshare. net/KDSdesign/stella-campaign