Students Guide to Writing College Papers and Turabian Teacher Collaborations Review

Student's Guide to Writing College Papers and Turabian Teacher Collaborations ReviewThe Student's Guide to Writing College Papers and Turabian Teacher Collaborations by James A. Dickson was released on April 1st, 2020. If you're not familiar with the book, you can get a free copy by clicking here.After reading this book, I really felt that I needed to write my first college papers and essays in a hurry. This is exactly what the book teaches you to do. As you read through the book, you will realize that this book will show you the exact steps that you should take to succeed in school.You are not going to be taught how to write an essay; instead, you will be shown the proper way to write an essay. The author explains how he does it and why he thinks it is so effective.I learned many new things when I read the book, including the value of having a thesis statement for your essay. It turns out that there are some college students who do not even write an essay. The Student's Guide to Wri ting College Papers and Turabian Teacher Collaborations teaches you how to write an essay that is not only worth writing, but also allows you to complete it easily.There are many other chapters included in the Student's Guide to Writing College Papers and Turabian Teacher Collaborations. Each chapter includes the same material, but they are presented in a different order. Because of this, you can learn several things at once.In the first chapter, the author discusses how to get started in the process of writing, as well as the importance of writing something that you have a new way of thinking about. He also teaches you about sentence construction, vocabulary, and topics.In the second chapter, he teaches you about using the common term in the proper context. He also tells you about proper grammar and points out which words to avoid in your essays.In the third chapter, the author begins to teach you about composing your essay. He emphasizes the importance of writing according to your topic. Lastly, he tells you how to get your ideas down on paper.

General Essay Topics For Government Exams

General Essay Topics For Government ExamsDuring the past few years, there has been an increase in the number of students who require general essay topics for government exams. It is because the government exam boards want to have as many students who pass the exam as possible. The syllabus in the examination requires that you write a number of short essays and submit them to the board of exam administration. Some of the topics that students may come across include: the achievements of a particular person in the recent past, the impact of a certain event on society, an individual's relationship with their parents, the relationship between some works of art and their authors, political facts, etc.To make sure that you are able to write a good essay, you must make sure that you are not just writing something on the spot. You should be well prepared in advance. In general, students will use the following three essay writing tips. The first one is that you should prepare well in advance. It is a fact that exam papers are difficult, but you can do a lot of preparation if you know how to write a good essay.You should check out the format of the paper in order to find out whether it has all the required information or not. If you know that the essay has a section or sub-section containing information about the author, the author's environment, the author's time period, the author's role in the publication, etc., you need to check out the information carefully. You should also include this information on the topic of the paper so that you get the focus of the essay. This is one of the essential essay writing tips for students to avoid.The second one is that you should take note of the most important elements on the subject. For example, for political essay topics, you should include a lot of information regarding the president, the government or the policies. It will be necessary for you to include the political facts that support the fact of the action taken by the gov ernment. For these facts, you need to check out what the previous presidents did before the current one. You can also read the previous newspapers, magazines, newspapers, etc. in order to have the background knowledge about the president.The third tip is that you need to know the history of the country or the nation. It is necessary to know more about the people in order to describe their thoughts and opinions. These people may even belong to different religious groups. Knowing about their backgrounds will allow you to create an interesting and authentic opinion on the issues.However, if you plan to prepare for an exam on the internet, there are simple tips that you can follow. Before you decide to prepare for an exam online, you should spend enough time in doing research on the topic, including studying the history of the nation, and also studying the media.Reading books on the subject will be also helpful in knowing the important things that are required in the essay topic. Moreov er, students should also check out other sources on the topic such as magazines, newspapers, blogs, and YouTube videos. You can also learn from the activities of the experts who deal with the same subject in the field. Remember, when you prepare for your exams, you have to find the right topic for your paper.

How to Write About Yourself - How to Be Confident in Yourself

How to Write About Yourself - How to Be Confident in YourselfMany articles on the Internet are littered with how to write about yourself. How to write about yourself is always hard, and the answer is to be determined by the writer. However, if a writer wants to have more success with how to write about yourself, it might be time to ask what type of person that they really are. If they just want to attract their lover, or even if they would like to win at a game, then they might need to change what they believe about themselves.Remember, you can change your life. But, you have to be willing to change. If you are comfortable with the way you look or even with the way you talk, then you might need to change your mind about being comfortable. It is not good to be insecure with your appearance or your body language. When you are in the right frame of mind, you will be able to attract better in life.You need to feel good about yourself if you want to find success in life. If you do not hav e the confidence to be successful, then you have to change your mentality so that you can see yourself in a more positive light. However, if you have confidence, you can change your mindset and you can attract success.Confidence is a feeling. In fact, there are many people who do not have confidence and they cannot be in situations. However, most people do not even know why they do not have confidence. Often, they feel that their confidence is weak or that they are selfish. This is an act of self-limitation.The true secret to how to write about yourself is that confidence is a feeling that comes from within you. It is not something that you are born with. You must work hard to develop it. So, if you are not confident with yourself, then you have to work to improve it.For many people, confidence is a feeling. However, many times, people who are in a bad situation cannot ever see their own faults. In fact, they blame everyone else for their failures. They hide behind their friends and family because they cannot see themselves as they really are.If you want to learn how to write about yourself, then you must realize that confidence comes from within. Even if you try to attract others, they will find it hard to be around you if you cannot believe in yourself. Therefore, you have to choose to be confident and then you will have no problem attracting others.

Civil War Weaponry - 1420 Words

What military technology introduced aided the Union in winning the Civil War? The American Civil War was a war over the secession of the Confederacy. The Confederate States of America were formed after 11 slave states declared their secession due to the election of an Anti-Slavery republican as president. The remaining 25 states formed the Union. Weapons such as the Gatling Gun, repeating rifle, which gave soldier the ability to fire multiple rounds without reloading, railroads and telegraphs, which played large factors in means of transportation of information as well as supplies, and the â€Å"minie ball†, a new type of ammunition, which caused immense and mortal wounds on the battlefield, were being developed, all aided the Union in†¦show more content†¦The Union would transport soldiers, guns, ammunition, medical and other supplies all across the Northern States and to the front lines. The tracks in the North were also known as â€Å"standardized†, meaning any type of train could run on it, in contrast to the South, where the tracks were not, which mean supplies or people had to switch cars in order to continue on the tracks. This made the Northern system very effective, as opposed to the weakly constructed and inefficient system. Many soldiers were employed to guard the tracks from Confederate Forces. The telegraph was widely used during the Civil War, and was an important resource used by the Union. The immediate need for long distance communication was apparent on both sides. In spite of this, the corps, which at the outbreak of the war consisted of Major Meyer alone, eventually grew to some three hundred officers and twenty-five hundred men, and performed a vital service to the Union. Signaling on both sides was done with flags, rockets, flares and torches. Messages were often coded and then deciphered due to the fact that they were visible to the enemy. But these codes were changed constantly because cryptographers on both sides were constantly trying to decipher the messages. Because of this, the Union was able to keep messages coded and was able to execute maneuvers inShow MoreRelatedCivil War Weaponry1085 Words   |  4 PagesKetchum Grenades In August of 1861, William F. Ketchum patented the Ketchum Hand Grenade. Shortly after, in the years of 1863 and 1864, the grenade was implemented in the American Civil War. With a lemon-shaped piece of iron and a tail made of paper or cardboard, the handheld explosive greatly resembled a dart. On the front of the grenade’s body was a plunger, which held a percussion cap filled with explosive material.When the the grenade fell onto its nose and applied pressure to the plunger, anRead MoreConflict Between Rational And Conflict1417 Words   |  6 PagesIntroduction The occurrence and recurrence of wars are made by rational actors, but what are the prerequisites for a war? There are numerous answers to this question with a wide range of answers that give a perspective on the various sources of conflict. The first is that the cost of war cannot be outrageously high. The anticipated outcome of gaining resources, power, and/or territory cannot exceed the expected cost of conflict, including damages to property and life. The second is that a failureRead MoreEffects Of The Arms Trade On National Growth1932 Words   |  8 Pagesacross Africa, is armed conflict. The longevity and sustainability of these conflicts is based solely on the prominence of the arms trade on the continent. This explicit trade feeds the conflicts and provokes a more militaristic approach to handling civil affairs. Therefore, the arms trade plays a decisive role in the violent circumstances in many countries. The flood of weapons leads directly to mass human rights violations that drive people from their homes, limit access to essential needs in overcrowdedRead MorePaper Exam 2 History Ib9416 Words   |  38 PagesHistorical processes such as comparison and contrast, placing events in context and evaluating different interpretations are used appropriately and effectively. Topic 1 1. –4– Causes, practices and effects of wars N11/3/HISTX/BP2/ENG/TZ0/XX/M With reference to one war before 1945 and one war after 1945, assess the significance of either air power or naval power in deciding its outcome. Air power can be taken to mean the use of aircraft in a variety of roles – as fighters/strafers, bombers, reconnaissanceRead MorePlay for a Kingdom by Thomas Dyja1220 Words   |  5 PagesPlay for a Kingdom written by Thomas Dyja is a novel about men’s honor and true self-worth during a time of the American Civil War. This war cultivates a persons will to live and willingness to rely on the soldiers who fight next to him. This novel demonstrates that men fighting with each other may have a difference of religion or place of origin; including their heritage, social structure, speech patterns, and native language, however each man is fighting for the same thing. The northern troopsRead MoreInfluences of Civil War Technology 1432 Words   |  6 PagesWar is something that everyone knows about. it is very prominent and chances a re throughout the history of the world there is always someone effected by it during any point in time. Wars come and go leaving many good and bad things behind, whichever light it is looked at from, weaponry is always one of those things. War time is notorious for pushing technology to the edge, this including weaponry. There have been several wars that impacted future weaponry but the Civil War is on the farthest awayRead MoreThe Industrial Revolution Of The Middle East1071 Words   |  5 PagesFor millennia mankind has exhausted endless amounts of energy contemplating the eternally complicated system of war. From Gangas Khan to America’s involvement in the Middle East, all successful generals, military leaders, and conquerors have found commonality in their zealous emphasis on, and desire for, possessing the most technologically advanced forms of weaponry. Such a desire was not ignored in America nor England during the Industrial Revolution, but, rather, was seen by many as an opportuneRead MoreEssay on Artillery and Weapons of the Civil War1510 Words   |  7 PagesEvery war, though happens for a reason and bring a better change, is often gruesome. The Civil War broke America in two groups and, at the time, was the war with the most casualties and injured men. As the fight to preserve the Union progressed, so did a number of other areas, such as weaponry and artillery. The advanced technology produced through the Civil War assisted in increasing number of casualties. The North was more fortuitous than the South in multitudinous ways. One of which includes theRead MoreThe Battle Of Gettysburg And Civil War1375 Words   |  6 PagesAmerican Civil War. Union forces of the North, commanded by Major General George G. Meade met and fought the Confederate forces of the South, commanded by General Robert E. Lee. Many historians believe the battle was a large turning point in the Civil War in favor of the Union (Woodworth, 2008). However, this is dispu table. The battle was also significant because it was the bloodiest battle of the war, which resulted in the death of 51,112 Soldiers (The Battle of Gettysburg, The American Civil WarRead MoreThe Civil War And The First Modern War1632 Words   |  7 PagesThe Civil War clash is often remembered for the carnage caused when army tactics failed to load rifles and muskets, and the tantalizing scene of lost and submerged warships. The revolutionary introduction of ships and railroad networks were just developing at the same time. Day after day, more cadavers lay under the scorching sun than any other life time. People fought everything they had, until nothing but the remains were left. From that era onwards, technology evolved, which provided us with

Organizational Structure Of An Organization - 1130 Words

In today’s society, technology is a requirement for a company to be productive and advance in the business environment. Organizational structure determines how roles, power, and responsibilities are assigned, controlled, coordinated and how information flows between the different levels of management. In an organizational workforce environment, there are several levels of management, such as managers, supervisors, team leads and coordinators. Their responsibilities are to know why organizational changes are necessary and they must effectively communicate that to the workforce to implement and sustain change. Upper management has the majority of decision-making power and control over departments and divisions. Organizational structure also depends on the organization’s objectives, strategy, and the project. Management is capable of using available resources to accomplish organizational goals and objectives. When individuals in position, such as managers and team lead use their ability to show enthusiastic, and motivation it helps to encourage individuals to work harder toward meeting their goals. The structure help define the roles and responsibilities of the department, work groups and organization. Organizational structure is generally a system of tasks and reporting policies in place to give members of a group direction. Having a good organizational structure will lead to much better decisions by businesses for its long term investment goal will also allow people or groupsShow MoreRelatedOrganizational Structure Of An Organization1585 Words   |  7 Pagesimportant things to run a business smoothly is an appropriate organizational structure in order to manage workers effectively, have maximum productivity and achieve the objectives set by the company. The structure of an organization including the method that an organization employs to delineate lines of communication, policies, authority and responsibilities. It determines the extent and nature of how leadership is disseminated within the organization. It is the method to ensure effective channels of communicationRead MoreOrganizational Structure Of Organization Structure1557 Words   |  7 Pagescourse we discussed bureaucracy. We said this form of organization was the starting point for understanding all modern organizations. Based on the text and other class readings develop an essay that begins with a brief definition of bureaucracy and the reason why this form of organization remains the cornerstone of organization structure. Then, give three reasons why the principles of bureaucracy may sometimes be dysfunctional for an organization. Conclude your essay with a discussion of three principlesRead MoreOrganizational Structure Of An Organization Essay1629 Words   |  7 Pages1.2 At least two different organizational structures are identified, described, and compared in terms of their design principles. Ans: - 1. Organisational Structure – It is a structure which is used to elaborate ranking in an organisation. It is also define as an organizational structure which defines how activities such as task portion, division and guidance are directed towards the achievement of organizational purposes. 2. There are different types of organisationalRead MoreOrganizational Structure Of An Organization1085 Words   |  5 PagesAn organizational structure is a composition that specifies a company s hierarchical structure. There are various kinds of conformations that organizations can choose to build their business around. The organizational structure exemplifies the way in which control and business affairs have been appointed within the organization. Organizational structure encompasses the design of an organization though people positioning and responsibilities in order for organizational goals can be reached. SomeRead MoreOrganizational Structure Of The Organization1163 Words   |  5 PagesOver the years, most organizations have been urged to consider changing their organizational structure so as to promote employee flexibility as well as empower them with the discretion of making decisions. As a result, organizations across the world have resorted to de-layering or flattening their organizational structures with the hopes of achieving employee flexibility and improving the operations of the organization as well. 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When people come together, they can either compliment one another or potentially create conflicts and disagreements in the course of pursuing common objectives with their differentiated experiences, perceptions and knowledge. Managing an organization involves putting a structure to the business so that managers can manage, supervise and coordinate its people and organization’sRead MoreOrganizational Structure Of An Organization1718 Words   |  7 Pagesintroduction This report is going to concentrate on the structure of an organization because, like Jay Lorsch said: organization structure is management’s formal and explicit attempts to indicate to organizational members what is expected of them. In his words, ‘this was management’s attempt to draw a map of whom they want to do what’ (Lorsch, 1977, p. 3) .So a mature and scientific organizational structure is an essential factor that a successful organization requires. 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Next, we will explore the current status in the organization, that is, the current state of affairs in the organization w ith regard to products as well as the internal organizational structure, the factors that contribute to the structure, the effectiveness of the structure. Then we will investigate the steps the company has taken to

Integrated Marketing Communication Plan Management

Question: Discuss about the Integrated Marketing Communication Plan Management. Answer: Introduction: Over the past few decades, the clothing industry has been experiencing the robust growth due to the huge demand in both domestic and international market. The fashion industry has been changing its trends every day (Yeshin 2012). Consequently, the organizations dealing with the clothing industry need to follow the current trend for upholding the growth in the business. Without implementing innovative strategic approaches, the clothing companies would not be able to compete in the global market (Barker 2013). In this context, as an integrated marketing manager, I will discuss the integrated marketing plan of starting clothing company named Blush Boutique. The company is going to start up as the partnership based business. The particular business is a start-up establishment, which will be dealing with clothing for both men and women. By discussing the range of products of the company, it can be assessed that the organization will include the diverse products for enhancing the business within a short timeframe. As n integrated marketing manager, I can assess that the company will focus on the youth garments. The particular company will tailor the inventory process for meeting up the specific needs of the clients. Products: In the men section, the company will have the products such as T-shirt, Jeans, Formal Clothes, Party wear, under garments, etc. on the other hand, the organization will also include a wide range of female clothing. Besides this, the organization will also focus on the kid's department by including a diverse range of clothes. Blush Boutique also focuses on the style, color, and size of the products so that the clients prefer this particular brand repeatedly. Objectives: The Prime objective of the company is to enhance the sales by 10% within its 1st quarter. As an integrated manager of the company, I can assess that the particular organization will focus on spreading the products information to the large domestic areas. Without adopting unique strategic approaches, the organization would not be able to compete with the existing organizations in the market (Shimp and Andrews 2012). Aside this, the company is aiming at the establishment of an enhanced reputation in the domestic market. Moreover, the company will try to raise product awareness to 60 percent of the targeted customer market. The management of the organization has also discussed the fact that the company will focus on achieving a profit margin of 50%. The objectives can be summarized through below provided points. To enhance the sales of the business by 10% within 1st quarter To improve the profit margin up to 50% within the 1st year To raise the product awareness to 60% of the targeted customer Target audience segment analysis: Blush Boutique is a retail clothing organization including wide range of products for men, women, and kids. According to the management of the organization, youths are the prime target of the company. The company will focus on the current market trends so that they could easily understand the youths fashion demand. However, the organization will also include a range of products for the older audience. For instance, the company will also focus on female baby boomers. Hence, Blush Boutique would expect a particular section of the products to catch on the older generation. The company will segregate the products into different sections including festival wear, party wear, casual wear and formal wear. Moreover, each product section will be divided into two sections including youth and older collections. As discussed earlier that the company will focus on youth customers, Blush Boutique will manage to uphold a decent pricing policy. The management has discussed the fact that the high pric ing of the products may create challenges for them in engaging the youth customers. Beside this, at the initial stage, the company would not be able to enhance the business opportunities without offering high discount and low pricing. Communication objectives: As a start-up venture, Blush Boutique has several communication objectives including developing brand awareness, promoting products and services, influence the consumer attitudes, influence the buying intention, developing the product image, etc. (Blakeman 2014). In this context, some of these advertising objectives will be highlighted. Brand awareness: Brand awareness is one of the major parts of the business, as it facilitates the organization to enhance their trade opportunities in an efficient manner (Kotler et al. 2015). Blush Boutique will be facing high challenges from the existing companies. By enhancing the brand awareness program, the company would be able to spread their product knowledge to the large domestic areas (Thorson and Moore 2013). Without improving the brand awareness program, Blush Boutique would not be able to enhance the customer loyalty in an effective manner. On the other hand, the brand awareness would facilitate the organization in retargeting the audience of the business (Kim and Ko 2012). Promoting products and services: One of the major communication objectives of Blush Boutique is to promote the products and services in the large domestic marketplace. As a new venture, Blush Boutique will face huge challenges in enhancing the sales activities. As an integrated manager, I can identify the fact that the particular organization would not be able to improve the sales within small timeline without implementing the effective promotional strategies in the business. Blush Boutique will focus on delivering the high quality and unique range of products at an affordable cost. Hence, this particular services of the organization need to be promoted in an effective manner for the enhancement of the sales revenues within a certain timeframe. Influence the target audience: The prime objective of advertisement is to influence the audience for having the enhanced product experience. In this context, Blush Boutique will focus on targeting the youth audience for enhancing the business opportunities in an effective manner. According to the management, their high quality products and low pricing system would facilitate them in influencing the new customers to have the product experience. The organization will utilize the standard marketing strategies for influencing the audience of the business. Although the company has included the low pricing policy, they should focus on the product quality along with its availability to the customer. A wide range of unique product collection would facilitate Blush Boutique to target youth audience as well as middle age people. Creative advertisement style: In the recent years, most of the organizations focus on developing the creative the advertisement strategies in order to obtain profitable outcome out of the business (Parente and Strausbaugh-Hutchinson 2014). In this context, the organization called Blush Boutique would utilize the popular face of the fashion industry in order to promote the brand into the domestic market. However, the organization will try to consider the ethics of the business. For instance, the organization will provide all information about the product to the selected promotional face (Percy 2014). As the business will focus on engaging the youth, the promotional face may be from the sports background. Consequently, it would facilitate the Blush Boutique in attracting the youth audiences in an efficient manner. The prime communication objective of the organization is to enhance the sales by 10% within the 1st quarter. Hence, it can be identified that the company needs to implement enhanced advertising strategies in order to obtain profitable outcome out of the business. Besides this, the organization would be able to engage the youth customers by hiring the sports model for the promotional activities. Development of the media plan: Nowadays, advertisement strategies are the integral parts of the business, as it facilitates the organization in enhancing the business opportunities in an efficient manner (Black 2013). By discussing advertisement strategies in business, different business tools can be highlighted including search engine optimization, frequency card programs, inquiry follow-up method, and online video promotion (Castronovo and Huang 2012). On the other hand, the different promotional strategies such as contest, social media promotion, customer referral incentive program, end cap marketing, digital media and printing media facilitate the new and existing organizations in spreading the products and services related information to the large marketplace (Lusch and Vargo 2014). Social media and online video promotion: As a new business, Blush Boutique needs to penetrate the product promotion for enhancing the sales activities within short timeframe. After the invention of social media, most of the small and medium organizations have been successfully promoting their products to the large domestic market and even in the foreign marketplace (Schultz, Patti and Kitchen 2013). Hence, the particular organization named Blush Boutique will utilize the power of social media for promoting their unique range of products and services to the clients. The social media websites including Facebook and Google+ provide adequate opportunities to the organizations to promote their products and services in a relaxed environment (Papasolomou and Melanthiou 2012). The social networking sites not only a cost-effective platform for the new organizations but also a potential business tool allowing the companies in spreading the product information across the global platform (Porcu, delBarrio-Garca and Kitchen 2012). Nowad ays, the social media platform indicates the integral part of the daily life activities. Hence, the engagement of the promotional activities with the social media is one of the important factors for the business enhancement process (Cornelissen 2014). In this context, the organization called Blush Boutique is a new clothing venture. For avoiding extra promotional cost, the management would focus on the social media marketing in order to promote the wide range of products and services to the large domestic areas. Besides social media promotion, online video promotion would be the best possible solution for the enhancement of the product advertisement (Reinold and Tropp 2012). Nowadays, online video streaming becomes increasingly popular due to its easy access. For instance, YouTube video promotion is one of the trendy gateways for the organizations to promote their products and services to the large marketplace (Jankovic 2012). In this context, Blush Boutique would focus on the video promotion on the online platform to spread the knowledge about the products and services within a limited timeframe. The prime target of the Blush Boutique is to engage the youth audience into the business. Consequently, social media promotions and online video promotion are the most effective process of attracting the youth audiences, as the youth customers frequently connect with the social medias including Facebook, Google+, Twitter. On the other hand, the YouTube is another platform that allows the youth customers to acquire the product information in an efficient manner. Figure: Media vehicle(s) for promotion (Source: Brunello 2013) Measurement of the IMC plan and its effectiveness: The concept of the integrated marketing depends on several factors. In this context, the organization has an objective of enhancing the sales volume of the business within small timeframe. Moreover, it can be assessed that the organization will focus on grow the sales by 10% within the 1st quarter of the business. Consequently, the organization needs to include effective promotional activities for the enhancement of the business. Being an IMC manager of the organization, I can assess that Blush Boutique needs to conduct a survey on their promotional activities. The target audience of the organization is youth. Hence, the advertising committee of the company needs to conduct a survey where youths will be asked to take participate into the process. With the engagement of this particular process, the organization will be able to identify the effectiveness of implemented advertising strategies in the business. Besides this, Blush Boutique could also evaluate the popularity of their online video advertisement for measuring the integrated marketing communication. At the initial stage, the organization would not be able to identify the outcome of the integrated marketing process due to lack of resources. Being an IMC manager of the organization, I would suggest the organization to implement an enhanced monitoring system consists of some potential members, who would be responsible for measuring the outcome of the product advertisement. On the other hand, the objective of the business is to attract the youth customers. Hence, the monitoring team would be responsible for identifying the source of sales (Shani and Chalasani 2013). Aside this, the management has discussed that they would try to improve their sales margin by the 1st quarter. Hence, the marketing team of the organization would focus on the promotional activities. The management would understand the outcome of the integrated marketin g communication through analyzing the 1st year annual report of the business. Hence, it can be assessed that the organization needs to analyze the advertising activities of the business for enhancing the trade opportunities in an efficient manner. On the other hand, the suggestion or the feedbacks of the customers would be beneficial for the company, as it allows Blush Boutique to understand the key development areas in the business. References: Barker, R., 2013. Strategic integrated communication: An alternative perspective of integrated marketing communication?.Communicatio,39(1), pp.102-121. Black, S., 2013.Practice of Public Relations. Routledge. Blakeman, R., 2014.Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield. Brunello, A., 2013. The relationship between integrated marketing communication and brand equity.International Journal of Communication Research,3(1), p.9. Castronovo, C. and Huang, L., 2012. Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), p.117. Cornelissen, J., 2014.Corporate communication: A guide to theory and practice. Sage. Jankovic, M., 2012. Integrated Marketing Communications and Brand Identity Development.Management (1820-0222), (63). Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand.Journal of Business Research,65(10), pp.1480-1486. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Lusch, R.F. and Vargo, S.L., 2014.The service-dominant logic of marketing: Dialog, debate, and directions. Routledge. Papasolomou, I. and Melanthiou, Y., 2012. Social media: Marketing public relations new best friend.Journal of Promotion Management,18(3), pp.319-328. Parente, D. and Strausbaugh-Hutchinson, K., 2014.Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Percy, L., 2014.Strategic integrated marketing communications. Routledge. Porcu, L., del Barrio-Garca, S. and Kitchen, P.J., 2012. How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects/ Cmo funciona la Comunicacin Integrada de Marketing (CIM)? Una revisin terica y un anlisis de sus antecedentes y efectos.Comunicacin y sociedad,25(1), p.313. Reinold, T. and Tropp, J., 2012. Integrated marketing communications: How can we measure its effectiveness?.Journal of Marketing Communications,18(2), pp.113-132. Schultz, D., Patti, C.H. and Kitchen, P.J., 2013.The evolution of integrated marketing communications: The customer-driven marketplace. Routledge. Shani, D. and Chalasani, S., 2013. Exploiting niches using relationship marketing.Journal of Services Marketing. Shimp, T.A. and Andrews, J.C., 2012.Advertising promotion and other aspects of integrated marketing communications. Cengage Learning. Thorson, E. and Moore, J., 2013.Integrated communication: Synergy of persuasive voices. Psychology Press. Yeshin, T., 2012.Integrated marketing communications. Routledge.

Innovation Projects Consultation for a Children’s Library Business

Question: Explain Innovation Projects Consultation for a Childrens Library Business and write about the profile of the Library Business and Key Stakeholders. Answer: Introduction This report has proposed to introduce product innovation and process innovation by attempting to introduce bar coding technology in a small business of Childrens library services, run by Delta Enterprises in the city of Melbourne. The Bar-coding is a relatively old technology; however, the increasing reader base of the library, necessitates few steps towards automation in several record keeping procedures, conducted on a day to day basis in the library. The Bar coding attached to the books would result in efficient book tracking in the automatic fashion for the business. 1. Profile of the Library Business Childrens Library Services is a small childrens library operating in the city center of the Melbourne city. This is a relatively old establishment (business), which is run by organization Delta enterprises as a part of the Corporate Social Responsibility of the Organization. Very nominal charges are demanded for the subscription of this library services, and most of the business funding is managed by its parent organization- Delta enterprises. This Childrens library gives free reading access to all the children visiting its premises and demands a nominal subscription charges for take home books. Currently there are only two employees managing the front desk, book records and subscription records that makes their jobs a bit of stressful. The library has an old computer donated by its parent organization that is hardly used. 2. Key Stake holders of the Business The Following are the key stakeholders of the Childrens Library Business:1. The Children of the neighborhood and Public at large who have open free access for in-house reading2. Subscribers for the take home library services, who issue and return books on a regular basis3. The two employees of the Library who are efficiently managing their respective jobs.4. The Financers of the Business (Delta Enterprises) who monetarily support the business on time to time basis.5. The Regulators of the land/ Australian Government, under whose governance, the business are run in the city.6. The Publishing houses and the suppliers of the various childrens books 3. Process Innovation and Product Innovation Strategy The introduction of bar coding system in the Childrens Library would result in both product innovation, as well as process innovation for the Business. The core product of the Business books, as well as the membership cards of the subscribers, would be attached bar codes for easy transacting, this would be a prominent product innovation for the business. The Installation of suitable Bar code scanning equipments in the library, and capturing barcodes for recording transactions, would result in major process innovation, as the installation of bar code systems would save all the manual recording efforts of the staff members. 4. Work place establishment The first step towards work place establishment would be a face to meeting, conducted by innovation projects consultants with the employees and management team of the parent company. This meeting would involve the discussion of the key operational and recordkeeping issues faced by the staff of the business, and the participants of the business would be encouraged to think of solution to these problems.The usage of technology tools in managing the library business would then be presented in front of these key stakeholders, who would work on the investment-returns calculation, before taking a positive decision. 5. Innovation Promotion Plan The innovation of including bar coding system to the books would be promoted to its respective stakeholders, by convincing them for the large benefits that the business would reap due to this innovation. The following benefits of the proposed innovation may be included in the innovation Promotion plan: a. Improvement in the overall efficiency of the employees managing the business b. Easy and accuracy of work for both the employees and suppliers c. Easy in record keeping and stock verification process for the parent company, to keep control on the businessd. Reduction in the overall cost of managing business, the benefit of which may be further passed to the customers and general public. 6. Implementation Plan The following would be the typical implementation Plan for the establishment of bar code systems in the library: a. Putting Barcode stickers manually on each and every books of the library collection. (Approximately 2000 books) b. Additional man power would have to be deployed for this work. However, it would be a onetime expense for the business. c. The Library would have to be probably kept shut for a day or two for the entire revamping process.d. Capturing all the barcodes in a computerized data base and further linking them to issue and return book transactions. e. Issuing bar code enabled membership cards to the subscribers. f. Installing suitable Bar code scanning equipments in the library. 7. Communications Plan The Financers of the Business, employees, and the customers would be the prominent stakeholders that need to be convinced first. Secondly, the Customers of the library would also be required to give necessary co-operation to the management for going through the change. The effective communications plan for these stakeholders is a very important step to keep all the stakeholders interested in the innovation journey. The communications plan would typically in clued the following aspects: 1. Publishing of Operational Manual for successful operating of the new bar code systems by the staff 2. Technology Training to the existing staff of the Library 3. Meeting with the existing customers and general public to explain the issue of new membership cards 4. Sending mailers to the Suppliers for informing the changes in the process. 8. Probable Feedback/ Outcomes from Stakeholders The measurable operational gains, achieved through this proposed innovation, in comparison with the fixed monetary investment would be the key decisive factor in the process. The feedback for successful implementation of this innovation process, can be measured through customer surveys and face-to-face feedback from the employees of the library Conclusion Having an innovative idea itself, is not sufficient to make the business progressive. The promotion of this innovative concept, to all the stakeholders of the business, and acceptance of the innovative change by all these stakeholders, are very important for a successful business functioning. The Implementation of this innovative concept of having bar codes to the childrens books would highly help in simplifying the record keeping procedure for the books and help increase accuracy and efficiency of the business. References G.K. Manjunath and S.M. Pujar, 2002, Barcoding of Library documents: Planning, Techniques and Tools, Annals of Library and Information Studies, 49-4, pp 119-124. Jeevan J., 2000, Bar-coding for faster library transactions, Desidoc bulletin of Information Technology, 20-2, pp 15-19.